"Trackrecord" van Frank van den Wall Bake

Born : 08.28.1944 in Zeist
     
Education : HBS-A + London Business School (Marketing and Advertising)
     
Military service : Dutch Household Cavalry (retired in 1965 as Second Lieutenant)
     
Career :
  • - Algemene Bank Nederland (Saudi Arabia)
  • - Netherlands - British Chamber of Commerce (London/Manchester)
  • - Chevalier Rotterdam Printers (London)
  • - Elsevier / Boom Ruygrok
  • - TROS Television
  • - Pieter van den Busken Advertising
  • - Trefpunt Sports and Leisure Marketing, founded as an one-man company in 1978
  •   and sold in 2000 (as the market leader with 24 employees) to Young&Rubicam
  • - per 01.01.2002: Van den Wall Bake Consult
     
Achievements : During his leadership of Trefpunt and his "new" role, Frank van den Wall Bake created and/or exploited, among other things:

  • - The annual SPA Regatta (sailing)
  • - the PTT Telecompetition/KPN Telecompetition/KPN Premier League
  • - Rabobank and cycling
  • - Amstel Cup (soccer)
  • - Holland Heineken House at the Olympic Games since 1992
  • - Shell youth soccer / youth hockey
  • - Essent ISU World Cup (speedskating)
  • - Eurocard/MasterCard and soccer
  • - Aegon and speedskating
  • - Postcodeloterij and skating
  • - PricewaterhouseCoopers BelgiŽ and football
  • - KPN and skating
  • - Zorg van de Zaak and FC Utrecht
  • - Team Telfort (speedskating)
  • - PriceWaterhouseCoopers and sport (including Dutch national soccer team and   athletics)
  • - VriendenLoterij and soccer
  • - Unilever and NOC*NSF
  • - ABN*AMRO and hockey/golf/tennis/Ajax
  • - Aegon and Ajax
  • - ING and football (KNVB)
  • - TVM and football (KNVB)
     
Other functions :
  • - honorary lecturer at Fontys Business School (Sports Business)
  • - member of the Supervisory Board of sports marketing agency Triple Double B.V.
  • - member of the Board of Fonds Gehandicaptensport Nederland
  • - member of the Board of the Royal Netherlands Yachting Union
  •   (marketing/communication)
  • - ambassador Hulphond Nederland
     
Personal : Married, one daughter, one granddaughter and two dogs